Client Background:

Corpay, a leader in payment and financial solutions, was keen on advancing its digital analytics capabilities to better understand customer interactions and enhance its online business strategies.

The Challenge:

Corpay faced challenges in their digital analytics framework, particularly in the implementation of Google Analytics 4 (GA4). Their existing setup was not fully leveraging the capabilities of GA4, limiting their ability to track user interactions effectively and analyze customer journeys comprehensively.

Almund’s Approach:

Almund’s strategy was to provide a holistic solution that not only addressed Corpay’s immediate GA4 implementation needs but also set them up for scalable future growth. This involved a detailed assessment and a robust action plan targeting key areas of their digital analytics framework.

Solution and Implementation:
  • Custom GA4 and GTM Setup: Developed a new Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup, specifically designed to meet Corpay’s unique tracking requirements.
  • Advanced Tracking Configuration: Integrated Looker Studio and BigQuery for sophisticated data analysis and visualization, enabling Corpay to gain deeper insights into customer behavior and transaction patterns.
  • Holistic Conversion Tracking: Implemented conversion tracking for Google Ads, Reddit, and Meta CAPI, ensuring comprehensive tracking of all marketing channels.
  • Data Layer Customization: Built a customized data layer in GTM for detailed event tracking, crucial for monitoring user actions and conversion paths.
  • Robust Marketing Attribution: Created a marketing attribution model in GA4, allowing Corpay to pinpoint the most effective elements of their marketing strategy.

Outcome:
The custom-built analytics system significantly enhanced Corpay’s ability to understand and engage with their customers. They gained a detailed understanding of customer interactions, leading to more informed decision-making and a significant improvement in their digital marketing ROI.