Carrum Health’s Comprehensive GA4 Transition by Almund

Client Background:
Carrum Health, a major healthcare provider, sought to upgrade its digital analytics in light of the transition to Google Analytics 4 (GA4).

The Challenge:
Carrum Health required a sophisticated system to track GA4 across their diverse digital presence, integrating the needs of various departments and customer segments.

Almund’s Approach:
Almund’s team worked closely with Carrum Health’s marketing, analytics, and acquisition teams to develop a customized solution that catered to their specific tracking needs and integrated advanced analytics tools.

Solution and Implementation:

• GA4 Setup and Integration: Established a robust GA4 framework, incorporating data streams for different subdomains.
• Advanced Tracking Implementation: Integrated Looker Studio, BigQuery, GSC, and conversion tracking tools for Google Ads, Reddit, and Meta CAPI to capture comprehensive data analytics.
• Visualization and Reporting: Utilized GA4’s advanced features for detailed visualization of customer journeys and interactions.
• Data Layer and Conversion Tracking: Implemented a comprehensive data layer and defined conversion events across multiple platforms.

Outcome:
Carrum Health achieved an enhanced level of digital analytics capability, allowing for more nuanced understanding and tracking of customer behaviors and improved decision-making based on comprehensive data analysis.